Privacy Policy

Effective Date: February 2026

This Privacy Policy explains how Purple Corp ("we", "us", or "our") collects, uses, discloses, and safeguards your personal information when you visit our website, enquiry forms, or interact with us regarding Codename Real Kharadi in Kharadi, Pune. We are committed to protecting your privacy in line with the Digital Personal Data Protection Act, 2023 (DPDP Act), Information Technology Act, 2000 (as amended), and other applicable Indian laws.

1. Information We Collect

We collect:

• Personal Details: Name, mobile number, email, address, and preferences when you submit enquiry forms, request E-brochure, book site visit, or express interest in Codename Real Kharadi units (3BHK Elite/Prime/Maxima or 4BHK Imperia).
• Preference Data: Unit type, budget, timeline, investment intent, and source of enquiry.
• Technical Data: IP address, browser/device info, pages visited, and cookies (via analytics tools like Google Analytics).
• Interaction Records: Call logs, WhatsApp chats, emails, or form submissions related to the project.

2. How We Collect Information

• Directly from you via website forms, calls, site visits, or social media/WhatsApp leads.
• Automatically through cookies, pixels, and tracking for site performance and user experience.
• From authorized lead partners (with consent) or public sources where permitted.

3. How We Use Your Information

• To respond to enquiries, share updates on Codename Real Kharadi launch, pricing, token booking (₹1 Lakh / ₹3 Lakh Express), floor plans, and site visit scheduling.
• For personalized follow-ups, exclusive offers, and project communications.
• To analyze website usage, improve services, and send marketing updates (with easy opt-out).
• For compliance with laws, fraud prevention, and internal reporting.

4. Sharing of Information

We do not sell data. Sharing is limited to:

• Group companies and trusted partners for project execution (CRM, marketing agencies).
• Service providers (email, analytics, payment gateways) under strict NDAs.
• Regulatory authorities or legal requirements (including MahaRERA if applicable).
• In case of merger/acquisition with continued protection.

5. Data Security

We use industry-standard measures (encryption, access controls) to protect your data. However, absolute security cannot be guaranteed over the internet.

6. Data Retention

Data is kept only as needed for the stated purposes or legal requirements (typically 5–7 years post-interaction or as per DPDP Act/RERA), then securely deleted/anonymized.

7. Your Rights

Under DPDP Act and applicable laws, you may:

• Access, correct, or update your data.
• Withdraw consent or opt-out of marketing (unsubscribe link or contact us).
• Request data erasure (subject to retention obligations).
• Raise grievances with our officer below.

8. Cookies & Analytics

We use essential cookies for functionality and analytics for insights. Manage preferences in your browser. Non-essential cookies can be disabled, though it may affect site features.

10. Updates to Policy

We may revise this policy. Changes posted here with new effective date. Continued use indicates acceptance.